seo

Contact Information on Website – How Important Is It?

26.02.2024
2123

Today, website development is becoming a complex science: technologies don't stand still and users are becoming more sophisticated. Therefore, when building a website, attention must be paid to every detail, even if it seems minor. One of them is the presence of contact information. If you think about it, why do we create a website? To find clients and communicate with them. And yet, as experience shows, this topic receives little attention from developers.

Website Development and Promotion

Contact Information Can Be Varied

When building a website from scratch, at a price that can vary greatly, the purpose and target audience must be taken into account. Today, the most common form of "contact" is the company representative's email address, legal or physical address, and phone numbers. Sometimes a map with directions is also added so that a potential client can easily find the company. Usually, this is where the section ends.


One form of contact information is an online product order form, which thousands of people use every day. It's usually used when building a website for an online store or a company that sells something. Sometimes such forms are complicated, heavy, and unclear – and this deters buyers and makes them look for alternatives. If your website or a rented website has a "questionnaire" or a large form that needs to be filled out, make sure it's clear to the user. It's worth preparing a step-by-step guide for filling out the form, because not every visitor wants to sit and think about what, how, and where to write.

Probably the most convenient way to contact a company representative is an email form located on the contact page. It can be filled out quickly: specify full name, email or phone, and describe the nature of the inquiry (problem, request, etc.). Surveys show that about 80% of users are too lazy to open their email inbox to send an inquiry to a company that publishes an email address on the website. Most people prefer to find an alternative – a form that allows contacting directly from the website. This saves time, and this is an important factor for web users. Therefore, not only website development but also cheap website rental must include careful work on the contact page and the email form.

26.02.2024
2123
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